About Me
Hi! I'm Madeleine (I usually go by Maddy). I'm a strategist based in LA with capabilities ranging from branding and cultural insights to content and experiential strategy.
My work experience has allowed me to thrive in that sweet spot between cultural and creative strategy. Empathy and curiosity are always at the heart of my work, but I'm especially drawn to projects that demand a little extra exploring and creativity.
Despite being a "strategist" in name, working at small and scaling agencies has allowed me to wear many hats beyond strategy alone-- sometimes copywriting, concepting experiential activations, or learning how to hack a printer (happy to go into detail on that last one). I’m a firm believer that strategy without heart is just research. No matter the project, I strive to channel the enthusiasm of a brand’s most hardcore fans and make it feel accessible to anyone.
Feel free to poke around my portfolio! If you’re still curious, questions are welcome and submit-able in the contacts tab.
Thanks and happy reading!